INSPIRAMAIS in a format 100% digital


From 25 to 27 August, 2020 was held INSPIRAMAIS in a format 100% digital. Latin America´s only material design for fashion exhibit presented hundreds of innovations in sustainability, design and technology, international speakers and virtual business rounds with over 10 countries, with the promise to be the best online experience for the entire fashion industry.

Unique of its kind in Latin America, INSPIRAMAIS is known as a reference for the fashion market and is responsible for driving the creative process of the entire clothing, textile, footwear, furniture, automotive, accessories and jewelry industry - national and international - bringing together information that unifies the language and methodology for the entire fashion production chain. The project involved numerous actions, such as the presentation of hundreds of innovative products, the main players in national and international fashion, virtual stands, presentation of color charts, talks, research projects and business rounds.

Walter Rodrigues, stylist, researcher and responsible for INSPIRAMAIS´ Design Center, said “Fashion has been flirting with this virtual path for a long time. The pandemic just accelerated the process. Digital models are fascinating. If in the physical model, we talked to seven thousand professionals, now we had the chance to expand this, and the platform has all the attributes for this promotion. The exhibit extended to 3 days of interaction, with exhibitors, speakers and consultants and will be available to access for 30 more days”.

It is worth remembering that INSPIRAMAIS is a great source of references for fashion designers from many countries, receiving participation of professionals and companies from Mexico, Peru, Ecuador, the United States, Colombia, Argentina, Bolivia, Italy, France, England and Asian countries and from the African continent.

Inspiramais Connection

With over 200 products available to the market, Inspiramais Connection sought a production based on unique references and inspirations, based on Brazilianness and mirrored in a vast research material developed by a highly qualified group of design professionals. Under the Free-Spirit theme, the proposal for references and the methodology based on the consumption pyramid proposed for the fashion industry is presented: color charts, innovative products and design solutions for the Luxury, Sustainability, Casual, Performance, Handicraft and Technological categories. This work is the result of extensive work with Brazilian industries from the most diverse hubs in the country - universalizing the national product and expanding sales assertiveness.

This valuable research is available here, click on the links to download the trends.Leather Preview
The Leather Preview presented a wide range of materials research and color charts, thus translating references for the next collections, which will use these references to produce looks and products for the footwear, clothing, accessories, furniture, automotive and jewelry segments. The project aims to encourage the leather sector in the creation, improvement and commercial promotion of finished and authentic leather, fostering the image of the tanneries abroad, thus increasing the possibility of sales and enhancing the entire chain.

With important panel discussions and themes focused on the new business models that emerge. With varied themes, INSPIRAMAIS presented talks will have national and international experts in the areas of fashion, innovation, sustainability, retail and business - in addition to the presentations of cases and people of worldwide notoriety. With simultaneous translation into English and Spanish, the talks ensure an opportunity to expand knowledge of more parameters for the current market in fashion, sustainability, innovation and design.

Included in the lineup are names such as Juliano Felizardo (Professor of Design and Fashion Management at Peruvian University of Applied Sciences, (UPC) and Art, Fashion, and Textile Design at Peruvian Pontifical Catholic University, (PUCP), Carol Olival, Community Outreach Director Full Sail University, Gabriel Farias Iribarren, director of Ripley Hong Kong, Daniela Ruano, director of Curta em Casa Festival, among others.